Google Updates – Challenges for the SEO of E-Commerce Websites
Google recently announced nearly 40 changes to its search algorithms which included a Panda 3.3 update. No doubt again the search rankings are going to be affected by it. This is especially true for e-commerce websites. With the last Panda update many ecommerce websites were affected and dropped their search engine rankings. Main reason is that these sites lack high-quality content and/or they had duplicated content.
Perhaps the biggest challenge for carrying SEO campaign for any e-commerce website is that all are conceptually identical. Many ecommerce websites offers little useful content, including dry manufacturer product descriptions, poor internal linking, and no unique, user generated content. Without a doubt Ecommerce sites have unique challenges when it comes to SEO.
So if your website is not getting enough organic traffic it’s probably due to a Panda update. There are a few things you should start working on right now. Keeping in mind the recent changes to Google’s Search Algorithm you can revise the website that should contain updated, quality content. It is recommended to have new product reviews and descriptions.
In order to provide search engines more information about what the page contains you can include anchor text, title and keyword rich contents. These attributes are treated as important in the ranking algorithm, which can help you in order to enhance the effectiveness of your site as a whole.
For example, businesses that utilize an SEO campaign can instantly determine the language that its audience uses to search for its goods or services. Using Google analytic tool, ecom sites can find out which keywords acquires the most attention.
Researchers found that developing a proper plan of action is a top challenge but consistently remains a bottom objective for many companies. It is therefore crucial to maintain momentum in an SEO campaign, because it’s constantly evolving. Having an SEO expert contracted or within the company can really help a business concentrate on larger matters while remaining near the top of Google’s first page of results.