Archive for the ‘Blog’ Category

A week ago Google’s Matt Cutts, the Head of Google’s Search Spam Team announced, “Google has been focusing on a new tweak to its search algorithm that will punish the websites which are highly optimized for SEO. This may include the websites that have overly optimized contents

Google recently announced nearly 40 changes to its search algorithms which included a Panda 3.3 update. No doubt again the search rankings are going to be affected by it. This is especially true for e-commerce websites. With the last Panda update many ecommerce websites were affected and

So we are already two months in 2012 and we have observed many websites still hurting from the last years Google Panda Algorithm. We at Sansoft keep a track of what is going on in the internet marketing world rather keenly. We have observed that Google and

Just as we undertake financial audit at the end of year, it is advisable to take a stock of our Internet Marketing efforts and calculate how much (money, resources and man hours) have gone in doing what activity and what is the outcome. Did it serve the

As you all know it is important to have your business website listed on 1st page of Google, Yahoo and Bing including other top search engines. Also, the SEO company is looking for many new trends to make their client’s website search engine friendly so as to

Interactive marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to conversation. Interactive Marketing allows customers and prospects to participate in the process of building brand image in a certain market or target group’s mind. A brand that only communicates

Social networking is an online service, platform, or website which focuses on building social networks or social relationships among people who share common interests and activities. A social network service essentially consists of representation of each user, his/her social links and a variety of additional services. Most

Product promotion is the act of advertising goods or services with short-term or long-term profit goal. Many companies use different strategies to promote products through a vast array of communication mediums. The most effective communication medium for a product depends upon its type. There is physical form

Internet marketing, also known as digital marketing, web marketing or online marketing is a process of marketing the products over the Internet. Online marketing is considered broad in scope because it not only refers to marketing on the Internet but also includes marketing done via e-mail and

“A good brand should be perpetual”, probably this is what business owners want to hear about their brand. A brand can be perpetual but it needs some simple facts to be followed. To make a brand perpetual one need to make it visible all the time and