A feed-first approach
Product titles, identifiers, attributes and images influence eligibility and relevance. We review the catalogue and prioritize practical improvements.
GOOGLE SHOPPING ADS SERVICES
Put your products
in front of ready-to-buy shoppers.
Turn product information into useful discovery. Sansoft manages Google Shopping Ads from Merchant Center and product feed preparation to campaign structure, bidding and performance reporting.
Tailored to your goals, audience and website
SHOPPING CAMPAIGNS
STRATEGY · CREATIVE · PERFORMANCETurn discovery into sales.
THE SANSOFT APPROACHOne connected team.
Clear next steps.
Clear next steps.
STRATEGY BEFORE SPENDRelevant to your audienceClear about the next stepMeasured for progress
PRODUCT DATA MEETS PURCHASE INTENT
Help shoppers compare
and choose with confidence.
Google Shopping Ads show product imagery and key details such as price, store and availability to people exploring what to buy. Unlike traditional text ads, Shopping campaigns rely on product data in Merchant Center to help match products with relevant searches.
Our Google Shopping Ads services connect feed quality, account setup and campaign management. We work with your catalogue to improve product information, address eligibility issues, structure campaigns around your goals and track results with clear reporting.
WHY SANSOFT
Good work, grounded
in the details.
We pair thoughtful strategy with careful execution and clear communication, so you understand what is being done and why it matters.
Campaigns shaped for your store
Structure products and budgets around categories, brands, seasonality and commercial priorities where data allows.
Sales and value measurement
Connect campaign reporting with purchases and revenue signals, then interpret performance in the context of your store.
WHAT OUR SHOPPING ADS SERVICE INCLUDES
From product feed
to measurable sales.
Every step helps your catalogue show up accurately and gives you a clearer view of how paid product campaigns support your store.
Product feed optimization
Review titles, descriptions, categories, identifiers, availability, pricing, images and attributes for completeness and relevance.
Google Merchant Center setup
Set up or review Merchant Center, connect product sources and check account details, shipping, returns and policy information.
Campaign structure and bidding
Build suitable Standard Shopping or Performance Max structures, then align bidding with conversion data and business goals.
Product groups and segmentation
Organize products by category, brand, margin or performance where your catalogue supports useful distinctions.
Audience and remarketing signals
Use available audience signals and remarketing thoughtfully to support discovery and reconnect with interested shoppers.
Budget and value optimization
Review budgets and bidding against performance, stock, seasonality and business priorities rather than clicks alone.
View all 12 deliverables
Negative keywords and exclusions
Reduce irrelevant traffic with suitable query exclusions and product-level controls where supported.
Feed diagnostics and policy checks
Monitor disapprovals, warnings and data mismatches that can affect product eligibility and visibility.
Analytics and tag manager review
Review Analytics and Tag Manager integration so product interactions and purchases can be measured appropriately.
Promotional and seasonal planning
Prepare for sales, promotions and seasonal demand with accurate pricing, availability and campaign timing.
Product data testing
Evaluate opportunities to improve titles, imagery and feed attributes, then monitor their impact.
Revenue and ROAS reporting
Receive useful reporting on spend, clicks, conversions, revenue and return on ad spend, with context for next decisions.
A CLEAR, COLLABORATIVE PROCESS
Thoughtful at launch.
Better over time.
We begin with a clear understanding of your goals and keep you involved as the work moves forward.
Review the opportunity
We learn about your goals, audience, website and existing performance before setting priorities.
Plan and launch
We agree on strategy, campaign structure, messaging, measurement and the right next actions.
Measure and improve
We review useful performance signals, share progress and make informed refinements over time.
COMMON QUESTIONS
Helpful answers
before you start.
Talk with our team about your website, audience and goals. We’ll help you identify the right next step.
Ask a questionWhat are Google Shopping Ads?+
Google Shopping Ads use Merchant Center product information to show details such as an item image, title, price and store to shoppers across eligible Google experiences.
Do Shopping Ads use keywords?+
Shopping campaigns are primarily matched using product data rather than advertiser-selected keywords in the same way as Search campaigns. Product titles, attributes, categories and feed quality help Google understand products.
What does a Shopping Ads audit review?+
An audit can review Merchant Center health, feed completeness, eligibility, campaign organization, conversion tracking, budget allocation and measurement opportunities.
Can you manage a large product catalogue?+
Yes. Campaign structure can be designed around useful distinctions such as category, brand, price or performance while keeping management practical.
READY TO GET MORE FROM YOUR PRODUCT CATALOGUE?
Get a free consultation Let’s make your Google Shopping Ads work harder for your store.
Request a free audit of your feed, Merchant Center and campaign setup.