Social advertising works when audience, creative, offer and follow-up are planned together. Sansoft builds conversion-focused campaigns across leading social platforms, using research, platform-native creative and clear measurement to help your budget work toward a business outcome.
Social advertising works when audience, creative, offer and follow-up are planned together. Sansoft builds conversion-focused campaigns across leading social platforms, using research, platform-native creative and clear measurement to help your budget work toward a business outcome.
Results depend on audience, offer, creative, budget and the experience after a click. We keep these parts connected, use tracking responsibly and report what the campaign can actually show.
Each part of the work is tailored to your platform, business goals and available assets.
Facebook and Instagram campaign strategy are planned around your campaign objective, audience and creative. We review the setup against the customer journey, then use available results to guide practical refinements.
LinkedIn audience and lead generation are planned around your campaign objective, audience and creative. We review the setup against the customer journey, then use available results to guide practical refinements.
YouTube and Pinterest campaign planning are planned around your campaign objective, audience and creative. We review the setup against the customer journey, then use available results to guide practical refinements.
Audience research, custom segments and retargeting are planned around your campaign objective, audience and creative. We review the setup against the customer journey, then use available results to guide practical refinements.
Ad creative and message testing are planned around your campaign objective, audience and creative. We review the setup against the customer journey, then use available results to guide practical refinements.
Pixel, tag and conversion event review are planned around your campaign objective, audience and creative. We review the setup against the customer journey, then use available results to guide practical refinements.
Budget and placement optimization are planned around your campaign objective, audience and creative. We review the setup against the customer journey, then use available results to guide practical refinements.
Performance reporting tied to outcomes are planned around your campaign objective, audience and creative. We review the setup against the customer journey, then use available results to guide practical refinements.
Clear answers to help you understand the service and decide what fits your business.
The scope may include channel planning, audience and profile review, content or campaign direction, publishing support and performance recommendations, depending on the service you choose.
The right channels depend on your audience, offer and goals. We can help prioritize the platforms where your customers are most likely to discover and engage with your business.
We agree on useful signals for the goal, such as reach, engagement, qualified enquiries or conversions, then review available results to guide improvements.