X advertising can help brands join timely discussions, promote useful content and build awareness among relevant audiences. Sansoft helps define the campaign objective and message, then plans placements and audience signals that fit your brand and the conversations you want to be part of.
Talk through your social goals
X advertising can help brands join timely discussions, promote useful content and build awareness among relevant audiences. Sansoft helps define the campaign objective and message, then plans placements and audience signals that fit your brand and the conversations you want to be part of.
We start by learning about your audience, what makes your business different and the action you want social media to support. That gives the work a consistent direction while leaving room to learn from real audience response.
Campaign objective and promoted format planning are tailored to your business, audience and channel priorities. We agree on the role this work should play, then use what we learn to refine the approach.
Audience research by interests, keywords and followers are tailored to your business, audience and channel priorities. We agree on the role this work should play, then use what we learn to refine the approach.
Promoted posts and campaign message development are tailored to your business, audience and channel priorities. We agree on the role this work should play, then use what we learn to refine the approach.
Website tag and conversion measurement review are tailored to your business, audience and channel priorities. We agree on the role this work should play, then use what we learn to refine the approach.
Brand safety and placement considerations are tailored to your business, audience and channel priorities. We agree on the role this work should play, then use what we learn to refine the approach.
Retargeting and audience exclusions are tailored to your business, audience and channel priorities. We agree on the role this work should play, then use what we learn to refine the approach.
Creative and audience variation testing are tailored to your business, audience and channel priorities. We agree on the role this work should play, then use what we learn to refine the approach.
Engagement and action reporting are tailored to your business, audience and channel priorities. We agree on the role this work should play, then use what we learn to refine the approach.
Clear answers to help you understand the service and decide what fits your business.
The scope may include campaign planning, audience or keyword research, creative and landing-page alignment, tracking review, optimization and reporting based on your objectives.
Budget depends on your market, audience, campaign goals and the amount of data needed to learn. We can discuss a practical starting point after understanding your business and target area.
Reporting should connect activity to your agreed goals. We review relevant metrics such as qualified leads, conversions, cost and engagement, and explain what they suggest for next steps.